Why Red Bulls Storytelling Strategy Makes It The Perfect Place To Intern

Why Red Bulls Storytelling Strategy Makes It The Perfect Place To InternThis Company Tells The Story Of Elite Athletes, E-Sports Champions, And MoreOnNew Years Eve of 2019, hundreds of thousands of people were tuning in to watchthe festivities in Times Square. And no, were not talking about thetraditional ball drop. Were talking about Tyler shinobi Blevins streaming Fortnite Battle Royalethe sensationalvideo game played, watched, and streamed billions of times since its launch in2017Acrossthe world, months earlier, on a snowy platform in South Koreas JeongseonAlpine Center, Lindsey Vonn, the most accomplished female downhill skier of alltime, is photographed in preparation for her 2018 PyeongChang Winter Olympicrun.Whatdo these exceptional champions have in common? Their stories are told, at leastin part, by Red Bull. shinobi and Lindsey Vonn are just two of manyhigh-performing athletes in sports ranging from the traditional to the extremeunder the umbrella of Red Bulls sponsorship. Heresa look at Red Bulls unparalleled brand and marketing strategyand why thatmakes it the perfect distributionspolitik to intern.Red Bull Is A Brand Built On Amazing StoriesLindsey Vonn at the Olympics, as captured by Red Bull.RedBull is one of those brands thats so omnipresent, it can be easy to forgetthat they make energy drinks. Youll see their logo on Olympic athletes and NBAplayers plastered on half-pipes at the X-Games and even on the (literal)wings of stunt planes.RedBull has put its anthroponym on so many exceptional things that its hard not to associate the brand with theexceptional energy of its sponsored people and projects. Andthis is pretty great for its employees. Not only do they seek out and documentendeavors that they (and so many others) find awe-inspiring and noteworthy, butthey do so in a way that makes Red Bull a part of something greater than anenergy drink. Red Bull is now a part of the culture of exceptional people andunique accomplishments.Howdid they becom e a ubiquitous brand? Through tireless vorstellung sponsorship,groundbreaking visual media, and constant presence. By telling the story of alltypes of exceptional people, from gamers like Ninja to Olympians like Vonn andeven competitive lumberjacks like Matt Cogar (although he prefers the term timbersports),theyve done it in a way that can connect with everyone.Eventhings like the famous Red Bull Mini Coopers and other on-campus marketing arepart of the story.Thattype of excellence in media and storytelling makes the brand successful, yearafter year, despite stiff competition in the performance drinks market.Italso makes it the perfect place to start and grow your career.Why Red BullsStorytelling Excellence Makes It The Perfect Place To InternYou dont have to work in Red Bull Media House to benefit from the companys incredible media strategy.Many of the disciplines in Red Bulls internship program not only benefit from, but participate in, the incredible storytelling efforts. Red Bul l offers internships in Marketing, sale Distribution, Communications, Finance, andof courseMedia. 80percent of those internship offerings deal directly with telling Red Bullsstory to consumers, to fans, to anyone whos willing to listen. Whether yourefinding people in a store, on their computers, at an event, or watching TV,youre telling them a story.RedBulls breakthrough methods in brand building, marketing, media, and sales havemade them one of the most successful companies in the world. Interning withthis gruppe is an opportunity to learn from the best, and prove yourself on amajor stage.Plus,learning from Red Bull professionals means learning about recently pioneeredmethods that simply wont have made it to your marketing, advertising, andmedia textbooks yet. Learning the newest methods and philosophies will make youa better professional and a more desirable candidate when it comes to finding afull-time job.Needmore examples? Take a look at Red Bulls superb MediaHouse and Student Marketeer programs. Not sure which program to apply to? Start withtheir Wingfinder quiz, a personality and aptitude test that provides a full report of yourskills, weaknesses, career recommendations.Wantto learn more? Check out Red Bulls US internship program page.